About Us - Muskoka Tourism

Discover Muskoka: Plan Your Trip

About Us

Muskoka is home to endless natural beauty, providing the perfect backdrop for adventure or escape. Muskoka Tourism Marketing Agency (MTMA)  drives year-round tourism to our region through strategic marketing campaigns and programs. Discover Muskoka inspires visitors to choose Muskoka first and often and is the go-to hub to plan your visit and to move around the communities within Muskoka.

Muskoka Tourism drives a million website visits per year and 600,000 operator referrals. Our campaigns drive over 45 million impressions with an organic social following of over 85,000. Visit our member benefits page for more information on how to join our existing 200+ members. 

Other Information

Muskoka Tourism Marketing Agency is a not-for-profit membership association funded by both the District of Muskoka and the our local tourism businesses. 

Merch

Wear merch for your favourite place in the world. 
Muskoka t-shirt ‘Once Discovered Never Forgotten’ 
Muskoka hat (Dad corduroy hat) 

Brand Promise

Muskoka is home to endless natural beauty, providing the perfect backdrop for adventure or escape.

Muskoka Tourism Vision

Muskoka will be the must-experience destination in Ontario every season of the year.

Muskoka Tourism Mission

We create marketing excitement that inspires visitors to choose Muskoka first and often as their destination of choice.

Board of Directors

Our agency is overseen by a board of directors that represents a broad base of tourism businesses and interests from within Muskoka. Click here for the full list of board members and MTMA staff. 

All other inquiries please contact: (705) 689-0660 or 1-800-267-9700, or email info@muskokatourism.ca

2024 Annual Plan