Privacy Policy - Discover Muskoka: Plan Your Trip

Discover Muskoka: Plan Your Trip

Muskoka Tourism Website - Privacy Policy

Welcome to our website. If you continue to use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Muskoka Tourism’s relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

The term ‘Muskoka Tourism’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is: Muskoka Tourism Marketing Agency, 1342 Highway 11 North, Kilworthy, Ontario, Canada P0E 1G0. The term ‘you’ refers to the user or viewer of our website.

MUSKOKA TOURISM recognizes and respects that the security of your personal information is an important part of your experience on our website. The following privacy policy has been developed to comply with the Personal Information Protection and Electronic Documents Act (“PIPEDA”). By visiting MUSKOKA TOURISM’S website you are accepting the practices described in this Privacy Policy and agree, without limitation or qualification, to be bound by this Privacy Policy.

What is “Personal Information” under PIPEDA.

Personal information about visitors to MUSKOKA TOURISM’S website, as well as how the information is used, retained or disclosed to third parties is governed by PIPEDA which is why this Privacy Policy was developed to be in accordance with Canada’s privacy legislation.

Under PIPEDA, “personal information” is defined as “information about an identifiable individual”. It includes name, contact information, demographic, as well as information about the individual’s shopping habits or on-line browsing behaviour. It does not include information collected in aggregate, such as information collected and used for statistical purposes. In other words, PIPEDA permits the collection, use, retention and sharing of information that cannot be directly linked to, or does not specifically identify you.

Collecting and Using Information

MUSKOKA TOURISM offers visitors to its website opportunities to subscribe to its free newsletter, participate in contests and special offers, as well as link to websites of Muskoka Tourism’s partners and advertisers that may also be offering information, contests and special offers. If you choose to participate in one of these services or contests, we will retain only the information that you choose to provide.

If you are browsing on our website, be advised that every computer connected to the Internet is given a domain name and Internet protocol address (IP Address). When a visitor requests a page from MUSKOKA TOURISM’S website, our website servers automatically recognize that visitor’s domain name and address. Please note that the domain name and IP Address reveal nothing personal about you other than the IP address from which you have accessed our site.

Newsletters and Publications

MUSKOKA TOURISM offers valuable and timely information about events, upcoming attractions, and must-do activities for you and every member of your family in its on-line newsletter. It’s free but to receive this newsletter we ask that you subscribe by providing us with some personal information and general demographic information so that we can monitor our marketing activities and better personalize our website’s contests, special offers, and newsletters to your interests.


Users participating in MUSKOKA TOURISM’S contests may be required to submit varying degrees of personal information, depending upon the nature of the particular contest. The specific information to be collected and how it will be used will be disclosed in the general contest rules and regulations and/or in the referring contest page or newsletter. The names, addresses and photograph or likeness of contest winners may be reproduced on the site or in other advertising materials.

Promotional Offers

MUSKOKA TOURISM may sell goods and services to the consumer public on behalf of member companies. Muskoka Tourism assumes no responsibility for cancellation or postponement of goods or services sold for any reason. Information is accurate at time of posting, is valid only for dates indicated, and is subject to change and availability. Unless otherwise specified, prices are quoted in Canadian dollars. Rates will vary depending upon time of booking. Taxes on goods sold are not necessarily included in the published offer.

Cookie Policy

Muskoka Tourism uses cookies on its website. Cookies are small text files that are stored on your terminal device when calling the Muskoka Tourism website. Individual services of a website can recognize you or your terminal device in this way and remember what configurations you have made. Cookies serve the purpose of collecting statistical data on website use and harnessing the data obtained in this way for marketing purposes.

Performance Cookies: We use Google Analytics to review and evaluate the site’s performance, which helps us improve your experience on the site. Through the use of cookies, Google Analytics stores information about the pages you visit on and how long you spend on each page, how you got to the site, what you click on while visiting the site. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

Targeting/Advertising Cookies: We use advertising cookies to deliver ads that we believe are relevant to you and your interests.

Facebook Pixel (retargeting): we use Facebook custom audience pixel to collect data about your activities when you visit our websites.
Google Ads (remarketing): we use Google Adwords remarketing cookies to collect data about your activities when you visit our websites
MUSKOKA TOURISM works with outside advertising agencies for our marketing activities. From time to time, our outside advertising agency partners place cookies / pixels on our website so they can market to you on MUSKOKA TOURISM’S behalf.

Users can influence the use of cookies. Review this article on how to clear cookies from your browser, or how to activate browser add-ons that eliminate cookies. You can also change your ad preferences in Facebook so that you don’t receive ads based on data Facebook receives from partners.

Online Surveys

From time to time, MUSKOKA TOURISM will conduct online surveys for internal purposes or for third parties, to gather general information about users and/or their views. Participation in these surveys is voluntary; no information will be collected except that which is knowingly supplied by the user. Identifying personal information will not be shared.

Use by Children

If you are under eighteen (18) years of age, your parent’s or guardian’s permission will be required before any information is provided to our website. Children are not permitted to participate in on-line contests unless specifically designed for children and with the consent of the parent or guardian.

Information you provide to us

We collect and store any information you enter on our Website or that you provide to us when you use our Services. This information includes, but is not limited to information provided in the context of our cookies policy, dispute resolution, correspondence through our Website or correspondence that is sent to us

How we use your personal information

You agree that we may use your personal information for the following purposes; to provide you access to our Services and Customer Support by means of e-mail or telephone; marketing purposes.

Disclosing Information to outside third parties

MUSKOKA TOURISM works with outside advertising agencies for its marketing activities. From time to time, our outside advertising agency partners place cookies / pixels on our website so they can market to you on MUSKOKA TOURISM’S behalf.

MUSKOKA TOURISM reserves the right to share general demographic information with its partners, advertisers or potential advertisers; however, profiles of individual users are not shared without the express consent of the individual at the time of collecting the information.

Regarding domain name and IP Address from your computer, this information is used to examine traffic to our website in aggregate, and to investigate misuse of MUSKOKA TOURISM’S website, its users, or to cooperate with law enforcement.

Safeguards to protect your personal information

All information you provide to MUSKOKA TOURISM is protected by encrypted password. Access to source files and the data base is restricted on the Virtual Private Server (“VPS”) to administrator-level accounts which are also protected by encrypted passwords on a FreeBSD Server.

MUSKOKA TOURISM also takes technical, contractual, administrative and physical security measures to protect your personal information. Please be aware that transferring any data in an electronic format is not secure and any personal information you send to us by email could be intercepted. If your communication is very sensitive, or includes information such as your credit card number, you should not send it electronically unless the email is encrypted.

External Links

There are links on the MUSKOKA TOURISM website that take you to other websites outside of our service. Any links provided to third party websites outside of Muskoka Tourism’s website are provided solely for your convenience. The operation and content of such third party websites is beyond our control and we do not endorse in any matter whatsoever or accept any responsibility for the information, content or other material which may be contained on such websites, the use of such websites, or any products or services advertised on or sold through any such websites. We will not be liable under any circumstances for any damages whatsoever, direct or indirect, resulting from any use of this website or any other third party website linked to this website, whether or not we are advised of the possibility of such damages.

MUSKOKA TOURISM’S website contains links to other websites. Please note that when you click on one of these links, you are entering another website for which Muskoka Tourism has no responsibility. We encourage you to read the privacy statements of all such sites as their policies may be materially different from the Muskoka Tourism Privacy Policy. Of course, you are solely responsible for maintaining the secrecy of your passwords and any account information. Please be very careful, responsible and alert with this information, especially whenever you are online.

Your Consent to this Agreement

By using the MUSKOKA TOURISM website and, in particular, by subscribing to our newsletter or participating in our on-line contests and surveys, you consent to the collection and use of the information as described above. If an alternative purpose for your information is identified other than what is set out in this privacy policy or on our website where the information is collected, we will contact you to obtain your consent for the new purpose.

Changes to Privacy Policy

We reserve the right to change this Privacy Policy from time to time by updating this posting. Any questions or concerns about this Privacy Policy or MUSKOKA Tourism’s information handling practices may be submitted to Muskoka Tourism at