Muskoka Tourism is a not-for-profit that is overseen by a board of directors that represents a broad base of tourism businesses and interests from within Muskoka.
STAFF
Since 2022 Val has led Muskoka Tourism as the must-experience destination in Ontario. Previously holding marketing leadership roles at Muskoka Brewery and Horseshoe Resort. Val holds a Honours Communication Studies B.A from Wilfrid Laurier University and a post-graduate certificate from George Brown in Digital Media Marketing. Val is also on the Board of Directors for Safe Quiet Lakes. Her favourite place in the world is on her dock with her family in Port Carling.
Pat has been involved with Muskoka Tourism since 2005. Initially, she worked as a Travel Counsellor, assisting visitors in planning their experiences in Muskoka. Now Pat operates from the Muskoka Airport. She continues to offer support to members and visitors through phone, email, and online chat. Being born and raised in Muskoka, there is nowhere else she would rather be.
BOARD OF DIRECTORS
For the last 17 years I've enjoyed working with Captain Randy Potts since he started Sunset Cruises's in 2006. I am the voice on the phone for bookings and inquiries. Previously, I worked for Bracebridge Hydro/Lakeland Holding Ltd in the finance department for 26 years.
Joined MTMA: 2016
Adam is currently the General Manager and Director of Golf at South Muskoka Curling & Golf Club in Bracebridge, Ontario. Prior to South Muskoka, Adam worked in marketing and communications in the hospitality and tourism industry. He brings prior experience in the DMO space having worked for Destination Greater Victoria and Fairmont Hotels & Resorts. While Adam moved out west after graduating from the University of Guelph, he was born and raised in Muskoka and has long been an ambassador for the region. Adam currently serves on the PGA of Ontario’s Equity, Diversity & Inclusion Advisory Group.
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Brenda Rhodes is currently the Deputy Mayor and District Councillor for Bracebridge. Previously for eight years, she was the Executive Director for the Bracebridge Chamber of Commerce. Previously, Brenda worked as a Special Projects Manager in the Faculty of Dentistry at McGill University. Earlier in her professional career, Brenda worked for a Member of Parliament where she also held positions in the Ministries of Aboriginal Affairs and Northern Development, and Agriculture and Agri-Food Canada. Brenda was one of the candidates in the riding of Parry Sound-Muskoka in the 2007 and 2018 Provincial elections.
Peter has an extensive background in governance and is currently a Muskoka District Councillor with a passion for climate action. He is born and raised in Gravenhurst and has lead a successful career include 12 years as a Senior Advisor with the Ministry of Municipal Affairs and Housing.
Joined MTMA: Fall 2022
Janet has lived in Muskoka since she was a child when her parents relocated her family from Toronto to purchase an old Muskoka Hotel. Tourism has been in her blood ever since. After giving up my nursing career, she now owns and manages Beachside Cottages on Lake Muskoka, a small cottage resort that has been in the family for 40+ years. She also own The Old Salt Box Co in Newfoundland & Labrador, luxury vacation rental homes on the North Atlantic Ocean.
Jordan is a passionate tourism professional. He is currently the Assistant General Manager for Muskoka Steamships, so you can often find him out enjoying the beautiful Muskoka Lakes. Born and raised in Muskoka, he currently lives in Gravenhurst and in his free time enjoys camping, fishing, and mountain biking. He holds a Bachelor’s of Business Administration degree from Trent University and a diploma in Marketing from Sir Sanford Fleming College.
