Memberships - Discover Muskoka: Plan Your Trip

Discover Muskoka: Plan Your Trip


What is Muskoka Tourism?

Muskoka Tourism Marketing Agency is a not-for-profit membership association funded by both the District of Muskoka and our local tourism businesses. Muskoka Tourism is overseen by a board of directors that represents a broad base of tourism businesses and interests from within Muskoka. Our role is to drive marketing excitement that inspires visitors to choose Muskoka first and often as their destination of choice.  Click here to review our 2025 Strategic Plan and 2024 Annual Plan

MTMA provides three main services

Marketing Services

Annually Muskoka Tourism drives over 20 million paid marketing impressions to key audiences. These integrated plans include digital, broadcast, radio and out-of-home exposure. Once we inspire the visitor to choose Muskoka, visitors then plan their visit on with over 500,000 outbound links per year.

Membership Services

We work closely with our members, providing referral services with our visitors, media relations, FAM tours, and communicating new marketing opportunities. We also work with Destination Ontario and all levels of government to create strong partnerships that benefit all tourism operators in Muskoka.

Visitor Services

Our skilled and friendly travel counsellors handle visitor inquiries from our 1-800-267-9700  phone number, through email or snail-mail and online chat, helping visitors or groups plan the perfect visit.  Annually we produce a visitor map with 20,000 copies distributed around the region and provincial travel centres. 

Brand Promise
Muskoka is home to endless natural beauty, providing the perfect backdrop for adventure or escape.

Muskoka Tourism Vision
Muskoka will be the must-experience destination in Ontario every season of the year.

Muskoka Tourism Mission
We create marketing excitement that inspires visitors to choose Muskoka first and often as their destination of choice.

Website Terms of Use and Privacy Policy

Muskoka Tourism has an established Terms of Use and Privacy Policy for all visitors to our website.

All other inquiries please contact: (705) 689-0660 or 1-800-267-9700, or email

Photo Credits on Website

Thank you to the following photographers and businesses for the use of their images on our website:
Bev McMullen, Chris Thwaites, Glenn Cameron, Rob Wallace, Don McCormick, Paul Gelok, Bev McVeigh, and Explorers’ Edge.